Time spent with print vs. ad spend on print = a mess

Ad Spend vs. Time Spend Print Media

From here and Mary Meeker:

Ad Spend vs. Time Spend Print Media

Check that baby out — ad spend on print is still 18 percent, but “time spent” is 4 percent. That’s a mess. TV still dominates — even though the whole thing is a junk science — and mobile is a huge thing (24 percent time spend, 8 percent ad spend). Problem is: old-school Baby Boomers still run the world, baby! They think mobile is a fad. In reality, they’re looking for just enough runway — 10 to 15 years — so they can retire without ever having to worry about this crap, and go on their European cruise.

Ted Bauer

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