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The value of protests in the algorithm age

Protests

Those 29 likes on your funny Instagram sign are not “fighting the establishment” just yet. Continue Reading

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Add “business journey” to the buzzword list

Business Journey

Your origin story and path forward should be notable elements of who you are, but often they’re jargon-chocked BS. What now? Continue Reading

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Engagement marketing gets destroyed by growth KPIs

Engagement Marketing

The Shrine of Big Numbers mostly destroys effective marketing. Continue Reading

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How to convince someone: Currency of the modern age

How to convince someone

In an era of never-ending opinions and fake news, this seems fairly important. Continue Reading

2

The brand awareness strategy paradox

Brand awareness strategy

Ah, kneeling to worship at The Shrine of Big Numbers. Continue Reading

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Top eCommerce trends of 2017

Some help from my friends over at payever. Continue Reading

Employee branding begins by cutting buzzwords

Employee branding

Rushing to buy software probably won’t make this any better, alas. Continue Reading

Customer insight? That requires thinking, yes.

Customer Insight

What if I told you … it’s possible to view customers as more than simply wallets with fingers? Continue Reading