0

Digital noise: How bad is it, really? [Quantification]

Digital Noise

6,000 tweets per second. 136,000 new Facebook images per minute. How are we cutting through all this clutter? Continue Reading

0

LinkedIn benefits 2017: Meh, not so much

LinkedIn benefits

“Oh hey, I don’t check this very much,” comes a response 10 months after you messaged someone. Continue Reading

0

The white paper marketing bubble will pop soon, right?

White paper marketing

The supply-demand problem of content marketing comes home to roost. Continue Reading

4

The value of protests in the algorithm age

Protests

Those 29 likes on your funny Instagram sign are not “fighting the establishment” just yet. Continue Reading

Add “business journey” to the buzzword list

Business Journey

Your origin story and path forward should be notable elements of who you are, but often they’re jargon-chocked BS. What now? Continue Reading

Engagement marketing gets destroyed by growth KPIs

Engagement Marketing

The Shrine of Big Numbers mostly destroys effective marketing. Continue Reading

1

How to convince someone: Currency of the modern age

How to convince someone

In an era of never-ending opinions and fake news, this seems fairly important. Continue Reading

2

The brand awareness strategy paradox

Brand awareness strategy

Ah, kneeling to worship at The Shrine of Big Numbers. Continue Reading