Marketing

I currently work in marketing, and I’ve had a few other marketing-type jobs, so I write about it a lot. You can find all those posts here. In a nutshell, my whole idea is that marketing needs to evolvethe funnel is completely different now than it was back in the day, and we haven’t changed best practices around brands, loyalty, content, digital, customer experience, etc. We can do better. Social media’s a whole racket here too: is it tied enough to business goals? Does it constitute a real relationship? These questions interest me, so I write around them a lot. Oh, and PS: at the end of the day (at least for me), ideas around “marketing” and “branding” are really just about storytelling. Here are a few of my favorite posts (self-indulgence 101) in this area: