Most marketing is pretty crappy in premise — and even worse in execution. A lot of times, “marketing campaigns” constitute months of breathless analysis inside the teams that created them, and when they’re released into the word, they sound like a used car salesman trying to get you in bed. Marketing teams by and large don’t fully embrace digital or mobile as much as they should, and usually use the term “on brand” to mean “That color looks pretty” as opposed to “That might resonate for a potential customer.” In short? A lot of how we approach marketing is legitimately poppycock. I try to write about the flaws in marketing and how to improve them. You can read my marketing posts here.