Why do we keep saying “content is king?” That’s a lie.
We’ve been hearing that “content is king” since about 1996, but considering how much crap and digital noise we have now, is it still? Really? Continue Reading
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Digital monetization is becoming more confusing
If a CMO is looking at monetization plays that represent 16 percent of revenue vs. 84 percent of revenue, where do you think their attention might fall? Continue Reading
Page views, time spent, clicks, uniques, and shares: does anyone really know how best to measure an online audience?
It feels like people have been saying this for years, although it probably hasn’t really been that long: essentially, the media game is changing. Here’s an article from today via The Atlantic, noting that outbound links off of Facebook went from 62… Continue Reading
What’s the best holiday season ad of all-time?
This Apple ad about how the teenage generation is digitally misunderstood dropped a couple of days ago. It’s pretty good and fairly emotional (you might cry, as it seems like Time Magazine did). Got me thinking: the holiday season is really the… Continue Reading