0

Digital monetization is becoming more confusing

Monetization

If a CMO is looking at monetization plays that represent 16 percent of revenue vs. 84 percent of revenue, where do you think their attention might fall? Continue Reading

2

Lead generation was killed by … itself

Lead Generation

“We put 2K leads into the pipeline last month!” yelps a middle manager. He neglects to mention that 108 of those people are, in fact, deceased. Continue Reading

0

Marketing objectives 101: Stop copying everyone else

Marketing Objectives 101

When I was a little bit younger, I was often confused about marketing objectives. To be honest, before I even worked in marketing, I really didn’t understand the difference between “marketing” and “advertising.” (Truth be told, most CMOs probably still… Continue Reading

0

Does content marketing work when everyone says the same shit?

Does content marketing work?

Does content marketing work? Chances are your CMO heard about it at some conference, or got pitched it by some consultant, and they may green-light it just because they don’t really have the time to consider other options … they’ve… Continue Reading

0

Content marketing keyword research is still crucial

Content marketing keyword research

There has been some debate in content marketing / inbound marketing circles about keyword research of late, with SEO demi-god Rand Fishkin even doing a ‘Whiteboard Friday’ a few weeks on MOZ on the idea of ‘keywords’ vs. ‘topics’ in… Continue Reading

0

How to fix a terrible conversion strategy

Website conversion strategy

It’s somewhat stunning to me how few marketers and salespeople think about their website’s conversion strategy. This is a true story, by the way; it’s not made up in any way. A few years ago, I had this gig in… Continue Reading

0

A major content marketing problem we don’t discuss

Problems with content marketing

I myself love content marketing. I love the concept of content as a bridge between commerce (what someone is trying to sell) and consumer (the person you’re targeting to buy it), and it makes total sense to me. The problem… Continue Reading

2

Growth and innovation come from the customer

Growth and innovation come from the customer

Here’s an interview with a marketing professor (Tim Calkins) at Kellogg/Northwestern where he’s discussing innovation and products and revenue growth and all that good stuff. Here’s a money quote: It’s not enough just to look for opportunities and innovations and new… Continue Reading