2

Oft-ignored problem: Digital laziness

Digital laziness

Passively clicking “like” all day isn’t helping anyone. (Well, except companies.) Continue Reading

2

Digital noise: How bad is it, really? [Quantification]

Digital Noise

6,000 tweets per second. 136,000 new Facebook images per minute. How are we cutting through all this clutter? Continue Reading

0

The white paper marketing bubble will pop soon, right?

White paper marketing

The supply-demand problem of content marketing comes home to roost. Continue Reading

0

Engagement marketing gets destroyed by growth KPIs

Engagement Marketing

The Shrine of Big Numbers mostly destroys effective marketing. Continue Reading

2

The brand awareness strategy paradox

Brand awareness strategy

Ah, kneeling to worship at The Shrine of Big Numbers. Continue Reading

1

Top eCommerce trends of 2017

Some help from my friends over at payever. Continue Reading

0

Employee branding begins by cutting buzzwords

Employee branding

Rushing to buy software probably won’t make this any better, alas. Continue Reading

0

Digital monetization is becoming more confusing

Monetization

If a CMO is looking at monetization plays that represent 16 percent of revenue vs. 84 percent of revenue, where do you think their attention might fall? Continue Reading