Branding

1

More evidence that thought leadership might be garbage

Posted on by Ted Bauer
Thought leadership garbage

Gahhhhhhh. Continue Reading →

4

Facebook depression seems pretty real

Posted on by Ted Bauer
Facebook depression

We need to think on this a bit more. Continue Reading →

Does the “big deals” model of marketing work?

Posted on by Ted Bauer
Big Deals

Probably not. Continue Reading →

2

Oft-ignored problem: Digital laziness

Posted on by Ted Bauer
Digital laziness

Passively clicking “like” all day isn’t helping anyone. (Well, except companies.) Continue Reading →

2

Digital noise: How bad is it, really? [Quantification]

Posted on by Ted Bauer
Digital Noise

6,000 tweets per second. 136,000 new Facebook images per minute. How are we cutting through all this clutter? Continue Reading →

The white paper marketing bubble will pop soon, right?

Posted on by Ted Bauer
White paper marketing

The supply-demand problem of content marketing comes home to roost. Continue Reading →

Engagement marketing gets destroyed by growth KPIs

Posted on by Ted Bauer
Engagement Marketing

The Shrine of Big Numbers mostly destroys effective marketing. Continue Reading →

2

The brand awareness strategy paradox

Posted on by Ted Bauer
Brand awareness strategy

Ah, kneeling to worship at The Shrine of Big Numbers. Continue Reading →