Tag Archive: Brands

At some point, a company’s organic reach on Facebook may hit zero

Back in March 2012, Facebook told brand managers that the organic reach of one of their posts would be about 16 percent of their total audience; if they paid for a post, that could get… Continue reading

About these ads

What can we learn about consuming pop culture from the TED ‘Ads Worth Spreading’ list?

TED just released “Ads Worth Spreading” (here’s the full list) as part of a big week for ‘em (the 30th Anniversary of TED is right now in Vancouver). There are no trophies for… Continue reading

The annual spending on men’s wear is up 70 percent since 1998. Here we go…

Check out the chart above, via here. There are other charts of interest in said post, but essentially, here’s a quick takeaway: around 1998, the total market for menswear was about $270 billion. This… Continue reading