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Could you apply blue ocean marketing/consumer-type strategies to the idea of leadership?

You might have heard of “blue ocean strategy.” It’s a very b-school term in some ways, but basically it means this: rather than going head-to-head with your competitors on everything, carve out “blue oceans” of untapped market space. It’s all documented… Continue Reading

About 45 Northwestern Kellogg MBA students will be analyzing Super Bowl ads tomorrow night (yay ADPLAN framework)

That M&Ms “Anything for Love” ad was one of the big winners of last year’s Super Bowl — along with, you know, the Baltimore Ravens — when a bunch of Northwestern MBA students get together and evaluate the ads on… Continue Reading