Does the “big deals” model of marketing work?

Big Deals

Probably not. Continue Reading

2

Digital noise: How bad is it, really? [Quantification]

Digital Noise

6,000 tweets per second. 136,000 new Facebook images per minute. How are we cutting through all this clutter? Continue Reading

7

LinkedIn benefits 2017: Meh, not so much

LinkedIn benefits

“Oh hey, I don’t check this very much,” comes a response 10 months after you messaged someone. Continue Reading

The white paper marketing bubble will pop soon, right?

White paper marketing

The supply-demand problem of content marketing comes home to roost. Continue Reading

Engagement marketing gets destroyed by growth KPIs

Engagement Marketing

The Shrine of Big Numbers mostly destroys effective marketing. Continue Reading

Why your marketing campaigns suck

Marketing Campaigns

Over-focus on process and quantity of tasks + under-focus on value and clarity of concept. Continue Reading

2

Digital marketing strategy: The big lies

Digital marketing strategy

When lies and buzzwords replace the real deal of how to think on/approach what you do digitally, that’s less than stellar. Continue Reading

1

The ‘on brand’ problem

On Brand

It’s important to be “on brand,” yes, but you need an actual understanding of what that term means in order to achieve that nirvana. Continue Reading