1

More marketing ROI: Kill off “branding”

Marketing ROI

One organizational tweak might work here. Continue Reading

0

More evidence that thought leadership might be garbage

Thought leadership garbage

Gahhhhhhh. Continue Reading

0

Does the “big deals” model of marketing work?

Big Deals

Probably not. Continue Reading

2

Digital noise: How bad is it, really? [Quantification]

Digital Noise

6,000 tweets per second. 136,000 new Facebook images per minute. How are we cutting through all this clutter? Continue Reading

8

LinkedIn benefits 2017: Meh, not so much

LinkedIn benefits

“Oh hey, I don’t check this very much,” comes a response 10 months after you messaged someone. Continue Reading

0

The white paper marketing bubble will pop soon, right?

White paper marketing

The supply-demand problem of content marketing comes home to roost. Continue Reading

0

Engagement marketing gets destroyed by growth KPIs

Engagement Marketing

The Shrine of Big Numbers mostly destroys effective marketing. Continue Reading

0

Why your marketing campaigns suck

Marketing Campaigns

Over-focus on process and quantity of tasks + under-focus on value and clarity of concept. Continue Reading