The Blunder Years, Episode 50: Not everything needs to 10x, blitz-scale, or make billions

Isn’t it OK to celebrate the bravery of micro-creators who put their stuff into the universe, even if it’s not mass-consumed? Continue Reading

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Are we only allowed to discuss this virus now?

People look to hard news for “data” and Instagram for “uplifting tales” right now. But are we allowed to be discussing anything else? Continue Reading

Why does “the number” always have to be big? Can’t we just celebrate effort and creation?

Not everything needs to “blitz-scale” and get 1M downloads per week. Sometimes we should embrace mere creation. Continue Reading

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Uh, no, coronavirus is not a “content opportunity” for your brand, dude

Brands love to piggyback on big, trending themes to sell their BS product or service — confusing the narrative and creating digital noise. Continue Reading

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Why do we keep saying “content is king?” That’s a lie.

We’ve been hearing that “content is king” since about 1996, but considering how much crap and digital noise we have now, is it still? Really? Continue Reading

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If you’re going to write blogs, please have something to actually say

Same old shit just leads to digital noise. Continue Reading

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The “Attention Economy” is a bubble

This is a tough intersection for humanity. Continue Reading

The simple, single-image solution to your marketing problems

165 ideas will fail, and one will work. Continue Reading