1

More marketing ROI: Kill off “branding”

Marketing ROI

One organizational tweak might work here. Continue Reading

0

More evidence that thought leadership might be garbage

Thought leadership garbage

Gahhhhhhh. Continue Reading

0

Does the “big deals” model of marketing work?

Big Deals

Probably not. Continue Reading

2

Digital noise: How bad is it, really? [Quantification]

Digital Noise

6,000 tweets per second. 136,000 new Facebook images per minute. How are we cutting through all this clutter? Continue Reading

8

LinkedIn benefits 2017: Meh, not so much

LinkedIn benefits

“Oh hey, I don’t check this very much,” comes a response 10 months after you messaged someone. Continue Reading

0

The white paper marketing bubble will pop soon, right?

White paper marketing

The supply-demand problem of content marketing comes home to roost. Continue Reading

Engagement marketing gets destroyed by growth KPIs

Engagement Marketing

The Shrine of Big Numbers mostly destroys effective marketing. Continue Reading

Why your marketing campaigns suck

Marketing Campaigns

Over-focus on process and quantity of tasks + under-focus on value and clarity of concept. Continue Reading