Not breaking news: executives at companies large and small often claim one thing is a priority (words), then their actions make it clear that a totally different thing is the real priority. For example: “talent strategy” is a priority, folks!… Continue Reading
KoMarketing Associates — they have a pretty good presence on LinkedIn, as an aside — did a little recap of InBound 2014 (the Hubspot conference) on their site. They tried to focus on six major themes that emerged from it, and… Continue Reading
Here’s an interesting little story. There’s a paper by Microsoft and Stanford University called “The Structural Virality Of Online Diffusion.” It’s well summarized at Convince and Convert, and here’s the essential rub: the researchers looked at one billion events (one Billion!) as they… Continue Reading
You may have heard about Facebook’s attempts to eliminate / remove ‘click bait,’ or, essentially, articles that kind of tease you into clicking on them — bait you, in other words — with a controversial or attention-seeking headline or photo, then fail to… Continue Reading
This company called Fractl — whose motto is “Leverage the science behind great content” — did a study recently centering on “The Wheel of Emotions” and trying to determine what could go “viral” via age bracket and gender. A marketing VP/partner… Continue Reading
I’ve been thinking a little bit more about landing pages and conversion rates recently; I do it in my own job, and some freelance efforts, but it’s also just something I’m interested in. I watched an entire video this morning… Continue Reading
Just learned this today: Amazon has an entire landing page for “not on Netflix.” A shot across the bow? Perhaps. It’s kind of interesting broadly, though: five-six years ago, you would maybe kinda view Amazon and Netflix as business rivals — Netflix primarily… Continue Reading
Check this out: Google Trends Newsroom, with 20 or so employees, keeping track of search trends around World Cup games and really helping you tap into the mood and spirit of different countries (and/or the world). If you go there… Continue Reading