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The “customer strategy” era is going to skyrocket turnover

Customer strategy

The yin and yang of chasing the newest shiny penny. Continue Reading

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Engagement marketing gets destroyed by growth KPIs

Engagement Marketing

The Shrine of Big Numbers mostly destroys effective marketing. Continue Reading

Customer insight? That requires thinking, yes.

Customer Insight

What if I told you … it’s possible to view customers as more than simply wallets with fingers? Continue Reading

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User personas are mostly worthless

User Personas

If you’re still using “user personas” or “marketing personas” but claiming data is massively important, well, you’re lying to yourself somewhere in the process. Continue Reading

A hidden key to 2016 strategy planning

Strategy Planning

Hopefully you’ve already done some 2016 strategy planning for whatever size business you work at or run — because, you know, we’re halfway through Month II of the year at this point — but even if you have, you can… Continue Reading

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Growth and innovation come from the customer

Growth and innovation come from the customer

Here’s an interview with a marketing professor (Tim Calkins) at Kellogg/Northwestern where he’s discussing innovation and products and revenue growth and all that good stuff. Here’s a money quote: It’s not enough just to look for opportunities and innovations and new… Continue Reading

The key number for getting new customers is 4.7

If you like this post, feel free to share it with your friends. Share buttons are at the bottom of the post.  Take a look at this post from Mack Collier, which is based on an analysis of multiple brands by… Continue Reading

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Start treating your consumers as insiders

I’m not a big enough deal in the marketing world (yet?) to get sent to things like #INBOUND or #CMWorld, although I definitely enjoy tweeting using the hashtag from afar. (I enjoy fun little games.) INBOUND — which is put… Continue Reading