Cutting the Cord

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The median age of a TV viewer is now 54. Has advertising basically become a junk science?

Posted on by Ted Bauer

I'm a white male, age 18 to 49. Everyone listens to me, no matter how dumb my suggestions are. — Homer J Simpson (@homersquotes) February 7, 2011 Amen, Homer. We were all taught to believe that the central idea of… Continue Reading →

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Cord-cutting, Time Warner analytics, and why the WWE model makes the most sense

Posted on by Ted Bauer

Check out the chart above. It’s from Time Warner; during the last quarter reported, they lost 217K video customers (while gaining about 39K broadband customers). You’d have to head back to 2009 to find the last time the company added more video… Continue Reading →