Content marketing keyword research is still crucial

Content marketing keyword research

There has been some debate in content marketing / inbound marketing circles about keyword research of late, with SEO demi-god Rand Fishkin even doing a ‘Whiteboard Friday’ a few weeks on MOZ on the idea of ‘keywords’ vs. ‘topics’ in… Continue Reading

Chart: Most CMOs have no clue about digital marketing

CMOs Don't Understand Digital Marketing

The chart above comes from this post, and is kind of similar to a post I once wrote about people “not getting it” in terms of digital marketing, especially because you can make money from digital. CMOs have been claiming for years that… Continue Reading

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Marketing: Worry less about ‘content,’ more about ‘stories’

Marketing is now about stories you tell

Marketing is about to undergo either a revolution or an evolution, in large part because the majority of post-WW2 marketing in most major industries has been actually centered on advertisements. By this point in human evolution, most people know how… Continue Reading

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What if traditional marketing dies?

I once wrote a post about the potential of advertising to die as an industry, and now I’m thinking the same thing of its closest cousin (fraternal twin?), marketing. In reality, here’s what will probably happen: neither will die, per se,… Continue Reading

Link traditional marketing and digital marketing. Pause. Make money.

From a Fast Company article on Universal (the movie company) having a good year: Never was this more on display than over the summer, when the studio’s digital play—a combination of meme-inspired Snapchat geofilters; Periscoped red carpet premieres; and a VR stunt… Continue Reading

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Stop purporting to solve a problem simply because you have a number in the headline

8 Ways To Live The Life You Want! 7 Tricks To Eat Less When Eating Out! 10 Ways To Make Your Bulletin Boards POP! 11 Ways To Bring More Play Into Your Life! 17 Ways To Immediately Improve Your Website… Continue Reading

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Your print-to-digital strategy is terrible. Here’s how to fix it.

Woke up this morning and hit the gym — motivated! — and while there, was thinking about a couple of posts I wanted to write. Something hit me out of the blue: Why do I spend my time on the… Continue Reading

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How about the content marketing supply-demand problem?

Google clicks by page and position

Let’s follow the bouncing ball here. First off, there’s a couple of things I think people get a little misguided about when it comes to “content marketing” as a concept: Your brand is unique, but you’re probably taking content marketing advice… Continue Reading