0

Does the “big deals” model of marketing work?

Big Deals

Probably not. Continue Reading

2

Digital noise: How bad is it, really? [Quantification]

Digital Noise

6,000 tweets per second. 136,000 new Facebook images per minute. How are we cutting through all this clutter? Continue Reading

2

The brand awareness strategy paradox

Brand awareness strategy

Ah, kneeling to worship at The Shrine of Big Numbers. Continue Reading

0

Loss aversion explains a lot of business

Loss Aversion

The AI robots haven’t come for our jobs just yet. As such, work is populated by people — and hence an emotional place. We often remove psychology from these discussions, opting instead for focusing on supposed operational excellence. This fails us and creates turnover. And now: loss aversion! Continue Reading

0

Why your marketing campaigns suck

Marketing Campaigns

Over-focus on process and quantity of tasks + under-focus on value and clarity of concept. Continue Reading

2

Digital marketing strategy: The big lies

Digital marketing strategy

When lies and buzzwords replace the real deal of how to think on/approach what you do digitally, that’s less than stellar. Continue Reading

1

Digital marketing plan: Blow up the bridge

Digital Marketing Plan

Art of War time. Apply the face paint. Continue Reading