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LinkedIn benefits 2017: Meh, not so much

LinkedIn benefits

“Oh hey, I don’t check this very much,” comes a response 10 months after you messaged someone. Continue Reading

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The white paper marketing bubble will pop soon, right?

White paper marketing

The supply-demand problem of content marketing comes home to roost. Continue Reading

Engagement marketing gets destroyed by growth KPIs

Engagement Marketing

The Shrine of Big Numbers mostly destroys effective marketing. Continue Reading

2

The brand awareness strategy paradox

Brand awareness strategy

Ah, kneeling to worship at The Shrine of Big Numbers. Continue Reading

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Top eCommerce trends of 2017

Some help from my friends over at payever. Continue Reading

Digital monetization is becoming more confusing

Monetization

If a CMO is looking at monetization plays that represent 16 percent of revenue vs. 84 percent of revenue, where do you think their attention might fall? Continue Reading

Facebook as an echo chamber isn’t breaking news, dipshit

Echo Chamber

This seems to have confused people more than it probably should. Continue Reading

Why your marketing campaigns suck

Marketing Campaigns

Over-focus on process and quantity of tasks + under-focus on value and clarity of concept. Continue Reading