Digital noise: How bad is it, really? [Quantification]
6,000 tweets per second. 136,000 new Facebook images per minute. How are we cutting through all this clutter? Continue Reading
Digital Marketing
LinkedIn benefits 2017: Meh, not so much
“Oh hey, I don’t check this very much,” comes a response 10 months after you messaged someone. Continue Reading
The white paper marketing bubble will pop soon, right?
The supply-demand problem of content marketing comes home to roost. Continue Reading
Engagement marketing gets destroyed by growth KPIs
The Shrine of Big Numbers mostly destroys effective marketing. Continue Reading
The brand awareness strategy paradox
Ah, kneeling to worship at The Shrine of Big Numbers. Continue Reading
Top eCommerce trends of 2017
Some help from my friends over at payever. Continue Reading
Digital monetization is becoming more confusing
If a CMO is looking at monetization plays that represent 16 percent of revenue vs. 84 percent of revenue, where do you think their attention might fall? Continue Reading
Facebook as an echo chamber isn’t breaking news, dipshit
This seems to have confused people more than it probably should. Continue Reading