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Welcome to the platform thinking era

Platform Thinking

How the psychology of change, coupled with fear, cripples a lot of executive decision-making. Continue Reading

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Digital monetization is becoming more confusing

Monetization

If a CMO is looking at monetization plays that represent 16 percent of revenue vs. 84 percent of revenue, where do you think their attention might fall? Continue Reading

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Professional networking: The modern dichotomy

Professional Networking

“I’ve got 2,191 LinkedIn connections! I’m so networked!” But are you, sir? Are you? Continue Reading

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Estonia is a small country in northern Europe that has about as many people as Hawaii; it became a global leader in technology, though. Here’s the valuable lesson for the world.

Estonia, a former Soviet republic, is now often considered one of the leading digital centers of the world (some call it “E-Stonia” as a result). People vote online, people do their tax returns in moments via mobile (and get their… Continue Reading

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Whenever your friends tell you viewership numbers for House of Cards or Orange is the New Black, uh, they’re lying to your face

This is a good lesson in the context I reference in the title of this blog: Netflix is all the rage in certain friend groups/socioeconomic sectors as “Oh, is (such-and-such) streaming?” But here’s the important thing to remember: Netflix is a subscriber-based… Continue Reading

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Can you make money (revenue) off social media sites like Facebook, Twitter, Instagram, etc? And if you can’t, will social someday become a fad?

Let’s start with a couple of basics: Facebook and Twitter, the two behemoths in the general social media space right now (I’d classify Instagram as Facebook, and I might include YouTube as the third behemoth), are now both public companies.… Continue Reading

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Hulu has a billion dollars (not all profit). It appears to be re-investing in original shows.

As more people cut the cord, streaming services like Netflix, Hulu, and Amazon Prime are going to become increasingly important (I forgot Chromecast there; muh b). This will all be tied up in whatever the “TV of the future” is… Continue Reading

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LinkedIn will send four times more people to your homepage than Facebook and Twitter will, so … let’s talk about marketing on that platform

I’ve had a couple of different social media-focused job interviews in the past two-three months, and I can’t even tell you how many times — OK, probably about six — someone has said to me, “Well, our company has 2,300… Continue Reading