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Welcome to the platform thinking era

Platform Thinking

How the psychology of change, coupled with fear, cripples a lot of executive decision-making. Continue Reading

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Loss aversion explains a lot of business

Loss Aversion

The AI robots haven’t come for our jobs just yet. As such, work is populated by people — and hence an emotional place. We often remove psychology from these discussions, opting instead for focusing on supposed operational excellence. This fails us and creates turnover. And now: loss aversion! Continue Reading

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Digital monetization is becoming more confusing

Monetization

If a CMO is looking at monetization plays that represent 16 percent of revenue vs. 84 percent of revenue, where do you think their attention might fall? Continue Reading

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Digital marketing strategy: The big lies

Digital marketing strategy

When lies and buzzwords replace the real deal of how to think on/approach what you do digitally, that’s less than stellar. Continue Reading

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Your digital strategy sucks. Here’s why.

Digital Strategy

A quick hint: it all goes back to human psychology. Continue Reading