Tag Archive: Facebook

This Cor Pan Facebook post from Malaysia Airlines Flight MH17 is terrifying

You likely know the tragedy of Flight MH17 by now, but you may not know this story about Cor Pan, a Dutch man. Because he was flying on Malaysian Airlines — and remember,… Continue reading

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Satya Nadella and Microsoft just hit one of the all-time corporate pivot moments

Remember back in about 1996, when there were all sorts of pre-Internet memes about how, if Bill Gates stumbled across a $20 on the street, it actually¬†wasn’t worth his time to bend over… Continue reading

It might take 371 days for your mom to friend you on Facebook

This is kind of old, but I just learned about it. Sue me. Facebook did a study on family dynamics within the site –utilizing millions of users — and found a bunch of… Continue reading

76 percent of business interactions on social media are “neutral?” That’s boring.

Big organizations may have ruined social in some ways. They rushed in at one point trying to be cool, and now your NewsFeed and Timeline and whatever else can be cluttered with stuff… Continue reading

Even as organic reach declines, Facebook’s best day for engagement is Fridays

There’s a cool post over at Buffer about surprising social media statistics, and while a few different things stand out — for example, about 91 percent of your mentions on Twitter will likely… Continue reading

Small Business Marketing Success Stories: Facebook

Since it’s Small Business Week, I thought it might be interesting/helpful/something to create a series of posts around the different ways that small businesses can use “this new marketing reality”¬†to position themselves better.… Continue reading

Social media pretty much killed the marketing funnel and the relationship between “advocacy” and “customer”

One central component of marketing is the idea of “the funnel.” You can look at it in different ways, but essentially it teaches you how customers move through their interactions with a brand:… Continue reading