Big organizations may have ruined social in some ways. They rushed in at one point trying to be cool, and now your NewsFeed and Timeline and whatever else can be cluttered with stuff about Fritos. This is a potential tipping… Continue Reading
There’s a cool post over at Buffer about surprising social media statistics, and while a few different things stand out — for example, about 91 percent of your mentions on Twitter will likely come from a user with less than 500 followers… Continue Reading
Admittedly, this study from Rutgers University on the types of social media (predominantly Twitter) users is about four years old, so take it with a grain of salt, sure. But it does bring up an interesting point, summarized here on… Continue Reading
Since it’s Small Business Week, I thought it might be interesting/helpful/something to create a series of posts around the different ways that small businesses can use “this new marketing reality” to position themselves better. Whether you’re a fan of Thomas Friedman… Continue Reading
Is the conventional funnel you always hear about actually now dead? Continue Reading
In other words, in the old days, if you wanted to do something—navigate to the restaurant where you’ve got a dinner reservation—you might open a web browser and search for its address. But in the post-search world of context—in which our… Continue Reading
You can certainly make a case that the Internet/tech world is shifting a bit. Mobile is “the next big thing,” and that space hurts Google — phrased simply, there’s less space for ads; phrased in a more complicated way, Google does know what… Continue Reading
Ten years ago, no one knew what the concept of “un-friending” someone was, save for possibly not calling them or texting them back. Now it’s a fairly common part of the linguistic world in which we live, and it happens… Continue Reading