2

Oft-ignored problem: Digital laziness

Digital laziness

Passively clicking “like” all day isn’t helping anyone. (Well, except companies.) Continue Reading

4

The value of protests in the algorithm age

Protests

Those 29 likes on your funny Instagram sign are not “fighting the establishment” just yet. Continue Reading

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The simple lesson of Google and YouTube, Facebook and Instagram

Google Facebook Instagram YouTube

Google bought YouTube for $1.65 billion in 2006. In 2014, YouTube alone will be responsible for about 20 percent of all digital ad revenue, top $1 billion in video ad revenue, and is quite possibly worth about $40 billion right now.… Continue Reading

National parks are still quite popular, via Facebook and rich people

National Parks Popularity

Facebook did a year in review, as major websites are wanton to do, and they included a top 10 list of checked-in places in the United States. 3/10 of the list is national parks — Yosemite, Grand Canyon, and Yellowstone —… Continue Reading

2

Social engagement doesn’t matter. Stop measuring it.

Social Media Engagement

As a drunk kid in Vegas once told me (read the post), “We don’t get paid in likes and clicks.” Continue Reading

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Can you make money (revenue) off social media sites like Facebook, Twitter, Instagram, etc? And if you can’t, will social someday become a fad?

Let’s start with a couple of basics: Facebook and Twitter, the two behemoths in the general social media space right now (I’d classify Instagram as Facebook, and I might include YouTube as the third behemoth), are now both public companies.… Continue Reading

1

How long should a Facebook post, a Twitter post, a headline, or an e-mail subject be if you’re looking for maximum engagement?

You can read the full post with methodology and outbound links here, or check out this infographic for a condensed version: This is mostly designed for marketing through social media / web / e-mail, but I’d probably disagree on the… Continue Reading

Google Zeitgeist: Paul Walker, Cory Monteith, Aaron Hernandez, Travyon Martin and more confirm we’re really into death and bad things

I’m obsessed with Google Zeitgeist. Think about this: the site may be responsible for 100 billion searches per month. As a result, any snapshot data it gives you on a year has to be somewhat interesting, no? Here’s a good rundown of some… Continue Reading