Guest Post: Blogging for beginners
Where do you even get started with doing a blog? Hell if I know, right? Continue Reading
Lead Generation
Lead generation was killed by … itself
“We put 2K leads into the pipeline last month!” yelps a middle manager. He neglects to mention that 108 of those people are, in fact, deceased. Continue Reading
How to fix a terrible conversion strategy
It’s somewhat stunning to me how few marketers and salespeople think about their website’s conversion strategy. This is a true story, by the way; it’s not made up in any way. A few years ago, I had this gig in… Continue Reading
Referral is still the king of lead generation marketing
I personally feel we should ban the term “lead generation” from marketing and sales discussions, but really … who the hell am I? Many companies try to set up their website or general marketing/sales funnel to “optimize” (buzzword hell) for… Continue Reading
Maybe we should stop talking about “lead generation”
Pretty interesting post on Forrester about “The Sales Enablement Forum,” which was apparently an event a few weeks back in Scottsdale, Arizona. Quick word of caution: if you’re very wary of business buzzwords, I’d probably avoid reading that post linked above… Continue Reading