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The sales-marketing divide isn’t going away anytime soon

Sales-Marketing Divide

I had a freelance gig for a while writing articles for 9Lenses, and one of the articles I wrote was this jam on how to align sales and marketing. I think that’s a fairly large topic and people often avoid it, or… Continue Reading

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Marketing and the passionate minority

Clean Marketing Message

Found this over on Mack Collier — he’s a good dude and runs #BlogChat, which I should probably contribute to more — about “clean” and “dirty” conversations in the marketing space. Before you excited and think some brand is gonna start… Continue Reading

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Marketing automation needs to become more adaptable

Marketing Automation Is A Mess

I work in marketing and am generally of the strong belief that it needs to evolve as a field — there’s still way too many people in the industry and running departments who think in the old-school way (ad buys, “power branding,”… Continue Reading

Digital Marketing 101: Know your brand, add value for your user, take risks

Digital Marketing 101

Stop chasing pointless metrics all the time. Focus on these core tenets. Continue Reading

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Why aren’t sales-driven websites more transparent?

What's the purpose of your website?

I had a semi-deep thought this morning and decided to write a post about it. It won’t be anything remarkable or even that nuanced, but I think people might be missing the boat when it comes to how to design/structure… Continue Reading

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Social media pretty much killed the marketing funnel and the relationship between “advocacy” and “customer”

Is the conventional funnel you always hear about actually now dead? Continue Reading