Tag Archive: Marketing

Marketing to 18 to 24 year-olds is challenging

This company called Fractl — whose motto is “Leverage the science behind great content” — did a study recently centering on “The Wheel of Emotions”  and trying to determine what could go “viral” via… Continue reading

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For higher landing page conversion rates, try a survey

I’ve been thinking a little bit more about landing pages and conversion rates recently; I do it in my own job, and some freelance efforts, but it’s also just something I’m interested in.… Continue reading

Brief thought exercise: does a ‘personal brand’ mean you’re less authentic?

Saw this on Harvard Business Review this morning: What can a personal brand do for your career, and what’s the best way to start building one? Here’s the thing: I hate it when… Continue reading

People need to always remember The Stranger’s Dilemma

What if someone wrote a book about sales and selling called Never Be Closing, as opposed to the oft-cited Always Be Closing? Well, someone has — and they just did an interview with… Continue reading

Here’s two great, very simple pieces of sales advice

I like the Buffer blog a lot. It’s consistently pretty well-researched and well-intentioned (hence actionable), and this goes for Kevan Lee’s posts (one of the main authors) as well as a lot of… Continue reading

Vogue has 146 more ad pages for September’s issue than its next highest competitor

631 ad pages for Vogue in the September issue, which is regularly used to gauge the health of fashion / luxury / lifestyle publications. The next highest number of ad pages in that… Continue reading

Content marketing is all the rage, but is it linked enough to business goals?

I’d classify myself as in the “content marketing” space, although it can vary on a day-to-day basis (as can any job). I try to read stuff about it whenever I can, and I… Continue reading

Bitly decided to get in bed with the marketing industry big-time

I use Bitly for my links on this blog, and I know most major organizations do as well — I can tell you from personal experience that PBS and ESPN do, for example.… Continue reading