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The brand awareness strategy paradox

Brand awareness strategy

Ah, kneeling to worship at The Shrine of Big Numbers. Continue Reading

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Top eCommerce trends of 2017

Some help from my friends over at payever. Continue Reading

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Digital marketing plan: Blow up the bridge

Digital Marketing Plan

Art of War time. Apply the face paint. Continue Reading

‘How do consumers find our product?’ has become ‘How do algorithms find it?’

Algorithms are key to consumer acquisition strategies

Many marketing and sales types — as well as high-level executives — often worry about how potential consumers will find their products, and rush around screaming about KPIs and ROI and deliverables and optimized lead generation programs, all of which… Continue Reading

Future of Marketing: Science, Storytelling, Speed, Simplicity, and Substance (5S)

  People who study business love things like “The 4Ps” (price, product, promotion, and place!) or “The 7C Compass Model” or whatever. In reality, this is mostly reams of bullshit, or a way to potentially think about the bigger ideas… Continue Reading

Time spent with print vs. ad spend on print = a mess

Ad Spend vs. Time Spend Print Media

From here and Mary Meeker: Check that baby out — ad spend on print is still 18 percent, but “time spent” is 4 percent. That’s a mess. TV still dominates — even though the whole thing is a junk science — and… Continue Reading

Forget “digital natives.” Talk about “mobile natives.”

Mobile Natives

I would think (hope) that most people in the general marketing field understand that marketing is changing as generations change out — here’s one small example — although I’m not entirely sure marketing always quickly catches up to trends going… Continue Reading

Is the future of search engines going to be contextual search?

In other words, in the old days, if you wanted to do something—navigate to the restaurant where you’ve got a dinner reservation—you might open a web browser and search for its address. But in the post-search world of context—in which our… Continue Reading