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Dynamic leadership: How about using apps?

Dynamic leadership

How to ravage the work-life balance of those under you — in a smart way! Continue Reading

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Quick Happiness Hack: Take Facebook off your phone

Happiness-Hack-Take-Facebook-Off-Your-Phone

Like several people I know, I’ve long had a weird, kinda love-hate relationship with Facebook. To wit? I’ve considered out-and-out quitting it a few times, but … FOMO I honestly think there’s something to the idea that it’s reduced true… Continue Reading

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‘How do consumers find our product?’ has become ‘How do algorithms find it?’

Algorithms are key to consumer acquisition strategies

Many marketing and sales types — as well as high-level executives — often worry about how potential consumers will find their products, and rush around screaming about KPIs and ROI and deliverables and optimized lead generation programs, all of which… Continue Reading

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Productivity and engagement killer: Mobile e-mail.

Checking Your EMail At Night Is Terrible For Ideas

Stop and think about this for one second, and try to follow this bouncing ball: A lot of people (probably a majority) do check their e-mail at off-hours, i.e. night-time at home. When they’re doing that, a subsequent large number are probably… Continue Reading

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Time spent with print vs. ad spend on print = a mess

Ad Spend vs. Time Spend Print Media

From here and Mary Meeker: Check that baby out — ad spend on print is still 18 percent, but “time spent” is 4 percent. That’s a mess. TV still dominates — even though the whole thing is a junk science — and… Continue Reading

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We should probably stop considering mobile as “a fad”

Mobile Traffic And Informed Populations

I’ve talked to a lot of random high-middle-management people in my life who have told me that there isn’t really a logical reason to invest in mobile, because it’s a “fad.” (As in, “Well, something else will come along.”) I… Continue Reading

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Forget “digital natives.” Talk about “mobile natives.”

Mobile Natives

I would think (hope) that most people in the general marketing field understand that marketing is changing as generations change out — here’s one small example — although I’m not entirely sure marketing always quickly catches up to trends going… Continue Reading

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Satya Nadella and Microsoft just hit one of the all-time corporate pivot moments

Remember back in about 1996, when there were all sorts of pre-Internet memes about how, if Bill Gates stumbled across a $20 on the street, it actually wasn’t worth his time to bend over and pick it up? Everyone thought they… Continue Reading