More marketing ROI: Kill off “branding”

Marketing ROI

One organizational tweak might work here. Continue Reading


A nice stat about executives lip servicing digital marketing

A doozy. Continue Reading


Engagement marketing gets destroyed by growth KPIs

Engagement Marketing

The Shrine of Big Numbers mostly destroys effective marketing. Continue Reading


Top eCommerce trends of 2017

Some help from my friends over at payever. Continue Reading

Why your marketing campaigns suck

Marketing Campaigns

Over-focus on process and quantity of tasks + under-focus on value and clarity of concept. Continue Reading


User personas are mostly worthless

User Personas

If you’re still using “user personas” or “marketing personas” but claiming data is massively important, well, you’re lying to yourself somewhere in the process. Continue Reading

Email marketing best practices: Be conversational

EMail Marketing Best Practices

Have a dialogue. Show your value. Continue Reading

‘Omni-channel marketing’ is buzzword hell

Omni-Channel Marketing

“Our Q3 omni-channel strategy drew significant ROI, and by that I mean we tracked Facebook impressions for a few posts and they seemed OK.” Continue Reading