There’s a nugget in David Plotz’s goodbye letter from Slate that tells you all you need to know about the Internet and how people use it

Yesterday over at Slate, six-year editor David Plotz said goodbye. He’s being replaced by Julia Turner, who for all intents and purposes has a similar mindset. You can view Slate in a lot of different contextual ways, but it’s near and dear to my heart… Continue Reading

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Page views, time spent, clicks, uniques, and shares: does anyone really know how best to measure an online audience?

It feels like people have been saying this for years, although it probably hasn’t really been that long: essentially, the media game is changing. Here’s an article from today via The Atlantic, noting that outbound links off of Facebook went from 62… Continue Reading