In 1994, there were 537 craft breweries in America. Now there are 2,768. Thank you, Jimmy Carter?

Cool profile on NPR this morning about the rise in craft brewing — although this has been covered for a few years now, it’s great to see stories of this ilk. I almost always order craft, and I can’t tell… Continue Reading

PBR and hipsters: maybe the best marketing is to avoid the big marketing, eh?

Check out that chart above, by way of Quartz here. PBR — which essentially barely advertises — is literally crushing the major light-beer brands, most of whom spend millions advertising. That makes no sense, though — right? We take these MBAs and we pay… Continue Reading