Are you doing the work, or cultivating your own personal brand? Hopefully both, fam.
Do you want black squares, or do you want progress in an apex predator company? Continue Reading
Personal Branding
“Bring your whole self to work?” LOL, that’s horrific advice.
“Being authentic” can often (sadly) mean “signing up for the next layoff list.” Continue Reading
The authenticity paradox
Can you really “bring your authentic self” to work? Continue Reading
Know how to explain what you do in 1-2 sentences
It’s crucial to networking. Continue Reading
Personal branding: Sounds buzzword-y, is crucial
A ‘brand’ is a marketing innovation — it’s a controlled series of graphics, text, and ads, etc. So a ‘personal brand’ can feel very forced or inauthentic and even buzzword-y. But that’s too bad, because in the modern hiring climate, personal branding is essential. Continue Reading
What if social media makes us less connected?
I just ran 3 miles — goals, baby, goals! — to begin the final page of 2015, and along the way (in between alternating between DMX, Jason Mraz, Taylor Swift, and 2Pac) I started thinking about social media and connectivity… Continue Reading
Does having a personal brand mean you’re less authentic?
Saw this on Harvard Business Review this morning: What can a personal brand do for your career, and what’s the best way to start building one? Here’s the thing: I hate it when people talk about personal brand. Those words… Continue Reading