More marketing ROI: Kill off “branding”
One organizational tweak might work here. Continue Reading
ROI
Business process buried results
Hmmm… business process. That’s a multi-layered topic, no? Let me do my best here. I think the first place you need to begin is with the idea that for most senior executives — or quote unquote decision-makers — within an… Continue Reading
No, not everyone on your team will be innovative. That’s OK.
Managers that I’ve worked with love to do one of two things when discussing their team and its members: Praise the hell out of them and talk about how they’re the “best team in the biz” (80 percent of the… Continue Reading
If you travel for work all the time, is there any ROI?
In my life, I’ve worked with probably 90-120 people who were true ‘business travel road warriors,’ meaning they’re basically gone Sunday to Thursday every week. This confuses the hell out of me. If you live in Pittsburgh and you’re always flying… Continue Reading
On no-ROI deliverables
I’ve been working 13 years. I’m about to turn 35 years old. (Less than one month, yay.) The first two years I was working, I taught inner-city elementary school in Houston as part of Teach for America. Then, I worked for… Continue Reading
Remember: mentoring ain’t the same as managing
Could write one million words on this topic — and in the process, bore the hell out of everyone reading — but instead, I’ll take a quote from this Fast Company article and we’ll go from there: You already know… Continue Reading
Time to revisit the ol’ “social media doesn’t impact the bottom line” discussion
At most organizations, people eventually spend less time — and care less about — things that aren’t directly tied to “making money” or “hitting targets.” A major example of this is employee engagement; everyone preaches it as a core issue but, because it’s hard to… Continue Reading
Here’s another CMO study. What can it tell us?
Here’s a new CMO (Chief Marketing Officer) study, this time of 1,434 CMOs. (More here.) It appears the focus of this one was “social insights,” which is a valuable thing to poll 1400 CMOs about. Duke University did a CMO survey… Continue Reading