I’ve written before about small business marketing success stories via Twitter, and I completely understand the potential value of Twitter, but there’s a part of me that wonders why brands devote any true resource to it (other than maybe 20-25 minutes per… Continue Reading
If you read David Plotz’s goodbye letter from Slate a while back, you might assume that all that matters on the Internet is memes and funny (or animal) pictures. (Hell, if you’ve ever been on the Internet for 45 or… Continue Reading
I know some days it can feel like everyone you know is on social media doing their whole “me-former” thing, but in reality only about 74 percent of Internet users in America actually use social sites. (More information is here; women… Continue Reading
I’ve never personally met Gary Vaynerchuk and I probably never will, although he does live in the same city as my parents (“… so you’re saying there’s a chance…”). He seems like maybe he’s a tad on the self-promotional side (regarding… Continue Reading
You may have heard about this SXSW presentation from Jonah Perretti, the CEO of BuzzFeed (and the brother of the comedienne currently on Brooklyn Nine-Nine) that basically shows Twitter has a lot of influence, but ultimately people take what they… Continue Reading
Here’s a new CMO (Chief Marketing Officer) study, this time of 1,434 CMOs. (More here.) It appears the focus of this one was “social insights,” which is a valuable thing to poll 1400 CMOs about. Duke University did a CMO survey… Continue Reading
Just read this article on Forbes about LinkedIn publishing and how it’s poised to become the next great media company. Not sure I 100 percent agree, but my opinions are neither here nor there; I’m one person, and I’m not… Continue Reading
I read blogs and articles from Wharton (UPenn) professors all the time, because it seems like a really reputable business school that’s given the world some really solid business thinkers (including a friend or two of mine). Most of the… Continue Reading