The dumb shit is what people remember, so lean into the dumb shit

Learn to embrace the uncomfortable and put it back into the world. Continue Reading

We should rebrand the idea of “brand”

A couple of weeks ago, I landed in Toronto from DFW. The customs line was insanely long; I ended up waiting on it about 1 hour+. I was kind of near a co-worker, but not close enough to actually speak… Continue Reading

Move from “storytelling” to “story-making” in your branding and marketing

Storytelling vs. Story-Making

Goes something like this, I think: Old idea: Everything comes back to storytelling; that’s what the brain resonates around. If you’re in marketing, that’s what you should do. That’s essentially the keynote of most every marketing conference since 2009, and… Continue Reading