Goes something like this, I think: Old idea: Everything comes back to storytelling; that’s what the brain resonates around. If you’re in marketing, that’s what you should do. That’s essentially the keynote of most every marketing conference since 2009, and… Continue Reading
Here’s what we know, generally-speaking: If you read enough blogs and marketing sites, you’d think content marketing is all the rage. It certainly is in some respects, but 65% of B2C companies and 62% of B2B companies report NOT actually having any… Continue Reading
A big part of life — and a huge part of work — is the ability to change someone’s attitudes or beliefs when they seem entrenched in one direction (say, on a particular project or course of action). I wrote before about… Continue Reading
Maybe a week after Black Friday, one of my good friends sent me a text. He said that his “Promotions” tab on GMail had gotten 39 e-mails in the past 24 hours, mostly from charities, marketers, retailers, etc. He’s unemployed… Continue Reading
I had been thinking about this for a couple of days/weeks now, so I decided to write down some thoughts about it. Doesn’t it sometimes seem like everyone on Twitter and in the general content/blogging community is trying to upsell… Continue Reading
Saw this on Harvard Business Review this morning: What can a personal brand do for your career, and what’s the best way to start building one? Here’s the thing: I hate it when people talk about personal brand. Those words… Continue Reading
ZOO is an “agency for agencies,” or, said another way — it’s a custom solution for those trying to market/advertise across Google and YouTube. It’s run (essentially) by this guy Eric Solomon, who got a PhD in psychology (a good field… Continue Reading
TED just released “Ads Worth Spreading” (here’s the full list) as part of a big week for ’em (the 30th Anniversary of TED is right now in Vancouver). There are no trophies for winning, and ultimately you need to fall… Continue Reading