Super Bowl ads work (EDIT: if you’re Budweiser)

Budweiser Super Bowl Ads

Super Bowl ads are costing about $4.5 million for 30 seconds this year — highest-ever — which makes sense because each year seems to get another million in that audience column; last year’s game absolutely sucked and still, somehow and… Continue Reading

What can we learn about consuming pop culture from the TED ‘Ads Worth Spreading’ list?

TED just released “Ads Worth Spreading” (here’s the full list) as part of a big week for ’em (the 30th Anniversary of TED is right now in Vancouver). There are no trophies for winning, and ultimately you need to fall… Continue Reading

About 45 Northwestern Kellogg MBA students will be analyzing Super Bowl ads tomorrow night (yay ADPLAN framework)

That M&Ms “Anything for Love” ad was one of the big winners of last year’s Super Bowl — along with, you know, the Baltimore Ravens — when a bunch of Northwestern MBA students get together and evaluate the ads on… Continue Reading

Scarlett Johansson, Daniel Defense, and how the banned Super Bowl ad culture seems to work

The above ad features ScarJo hawking SodaStream. It was targeted as a Super Bowl ad — considering it features a highly-paid movie actress — but was banned from airing by FOX, who’s televising the game. Go ahead and watch the… Continue Reading