Social engagement doesn’t matter. Stop measuring it.
As a drunk kid in Vegas once told me (read the post), “We don’t get paid in likes and clicks.” Continue Reading
Stop using Facebook as a marketing strategy
You may have seen some of these new data sets about Facebook and usage. Basically, Forrester went out and told people that it was a bad marketing strategy. (Concur.) Organic reach has been dying forever, and large-brand Facebook posts are only… Continue Reading
Do people actually read content before they share content?
Reading is the cornerstone of almost every piece of communication we undertake — that’s part of why it’s so legitimately essential — but no one, at the same time, seems to ever actually read anything. (Consider the above embedded video.)
Angry tweets are how you can get noticed
I don’t really actively go on Twitter that much — I send tweets from it and use it periodically, sure, and most mornings I realize I have about three less followers than I had the morning before and I think to myself Man,… Continue Reading
Social Media: Focus on ‘retention,’ not ‘going viral’
Here’s an interesting little story. There’s a paper by Microsoft and Stanford University called “The Structural Virality Of Online Diffusion.” It’s well summarized at Convince and Convert, and here’s the essential rub: the researchers looked at one billion events (one Billion!) as they… Continue Reading
Brief thought exercise: does it really matter how many Twitter followers you have?
I used to work with this kid back in the day; almost three or four times a workday, he would tell someone (or speak to himself out loud, which I would classify as awkward but I do too) how many… Continue Reading
76 percent of business interactions on social media are “neutral?” That’s boring.
Big organizations may have ruined social in some ways. They rushed in at one point trying to be cool, and now your NewsFeed and Timeline and whatever else can be cluttered with stuff about Fritos. This is a potential tipping… Continue Reading
Penalty kicks are the conclusive proof that Twitter is just a big digital sports bar
I’d like to say this is a sign that I’m older and more mature, but it’s probably not: I haven’t watched a lot of this World Cup in bars. Most of it has been in my living room, with the… Continue Reading