RIP “brand messaging”
A “community manager” is significantly more important than a “brand manager” in modern business. Continue Reading
User Experience
Here’s a good way to explain what “design” is in a business context
In the “new business world” — where maybe product and inventory matter less — you can make an argument that the No. 1 thing any company needs is simple, easy-to-use-and-understand design. You could make a similar case that this basic idea — simple interfaces… Continue Reading
The New Business: RIP, Product and Inventory
This shit may blow your mind. Consider: Uber is the world’s largest taxi company. It doesn’t own any vehicles. Facebook is the world’s largest media company. It doesn’t produce any of its own content. Alibaba is the world’s most valuable… Continue Reading
Spend some actual time on your website’s FAQ page
Every company you ever speak to is somewhere in the process of redoing something about their website, and usually doing it mostly wrong — i.e. focusing on bells and whistles, and/or “something they saw on a comparison site,” as opposed… Continue Reading
The one thing your product needs is a simple, elegant interface
Consider this: The light bulb (Edison) was introduced in 1879; we didn’t see major productivity gains from it until the 1920s. Computers existed in the 1950s and 1960s, but we didn’t see major usage until the 1980s. The Internet even… Continue Reading