The white paper marketing bubble will pop soon, right?

White paper marketing

The supply-demand problem of content marketing comes home to roost. Continue Reading

The C-Suite won’t read your white paper, no

C-Suite won't read your white paper

One of the bigger things that makes me gag on my latest Chipotle burrito is when I go chase some freelance clients and someone tells me their website and associated content has a ‘C-Suite audience’ or ‘appeals to the C-Suite’ or… Continue Reading

Marco Rubio seems to be gunning for the young people in 2016 with this student loan debt bill, right?

We all know Marco Rubio is a potential 2016 Presidential contender on the Republican side, with the whole “water gaffe” thing put aside. The GOP field is odd / interesting / weak — which maybe describes the entire party right… Continue Reading