Marketing 101: How about a simple YouTube video explaining your business?

Let me try to walk through this logically. I may step on some land mines, and if/when I do, I apologize. If you have a business and that business makes any type of money or gets any type of funding,… Continue Reading


The simple lesson of Google and YouTube, Facebook and Instagram

Google Facebook Instagram YouTube

Google bought YouTube for $1.65 billion in 2006. In 2014, YouTube alone will be responsible for about 20 percent of all digital ad revenue, top $1 billion in video ad revenue, and is quite possibly worth about $40 billion right now.… Continue Reading

YouTube 2014 belonged to Katy Perry and a mutant giant spider dog

Mutant Spider Dog

In some ways, on YouTube and Facebook, 2013 was the year of “The Harlem Shake.” Now we have some YouTube data from 2014, and the story is a smidge different. 

How to make Thanksgiving dinner via YouTube

Thanksgiving Dinner

You can manage Christmas almost entirely via YouTube, and do the same with Super Bowl (or other occasion) chili recipes. But the mother of all multiple-prepared-dishes holidays is Thanksgiving. Can you get at that via YouTube? Of course. In fact, I… Continue Reading


Can you make money (revenue) off social media sites like Facebook, Twitter, Instagram, etc? And if you can’t, will social someday become a fad?

Let’s start with a couple of basics: Facebook and Twitter, the two behemoths in the general social media space right now (I’d classify Instagram as Facebook, and I might include YouTube as the third behemoth), are now both public companies.… Continue Reading


Can the Brand Arc, via ZOO and Google, help marketers better understand how to tell their story?

ZOO is an “agency for agencies,” or, said another way — it’s a custom solution for those trying to market/advertise across Google and YouTube. It’s run (essentially) by this guy Eric Solomon, who got a PhD in psychology (a good field… Continue Reading


Hulu has a billion dollars (not all profit). It appears to be re-investing in original shows.

As more people cut the cord, streaming services like Netflix, Hulu, and Amazon Prime are going to become increasingly important (I forgot Chromecast there; muh b). This will all be tied up in whatever the “TV of the future” is… Continue Reading


Aereo vs. ABC to the Supreme Court can change everything about how we watch TV — and could put the NFL on cable, finally

Let’s say you’re tired of how cable companies are straight-up gouging you (I was), so you cut the cord (I did). What are your options for watching the shows you still love? You can go with a combo of Netflix… Continue Reading