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A hidden key to 2016 strategy planning

Strategy Planning

If you like this post, consider doing one of two things: (a) subscribe to my newsletter or (b) connect with me via the social icons on the right. Hopefully you’ve already done some 2016 strategy planning for whatever size business… Continue Reading

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How to master your job search: The mindset

Master your job search

A job search these days is a pretty fraught thing. How do you master it? If you’ve read this blog even a handful of times, you might know my basic deal: Moved to Texas in July 2014 for a gig… Continue Reading

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The death of B2B sales and marketing? Nope.

Death of B2B sales and marketing

People have been talking about the death of B2B sales and marketing for a while now — heck, I even did so in March of 2015 with this post and this graphic: That slide was captured at something called the… Continue Reading

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A major content marketing problem we don’t discuss

Problems with content marketing

Before we get going with this post, let me say this quickly: I recently transitioned from WordPress.com (which is basically a blogging platform) to WordPress.org (which is self-hosted) in the interest of trying to turn this blog into a little… Continue Reading

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Navigating to WordPress.org over the weekend

IMG_1251

This probably doesn’t mean much for the average reader of this blog, but depending on how you subscribe to me, you may stop getting updates. (Which, in some cases, may be a blessing for you.) The URL will be the… Continue Reading

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Please stop listing your core values. You’re missing the point.

Core Values List

There are a lot of tremendously fraught things about the idea of “company culture” or “mission statements” or “visioning” or whatnot. By my count, the No. 1 most-fraught thing is that often (read: almost all the time), the ‘values’ of… Continue Reading

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Growth and innovation come from the customer

Growth and innovation come from the customer

Here’s an interview with a marketing professor (Tim Calkins) at Kellogg/Northwestern where he’s discussing innovation and products and revenue growth and all that good stuff. Here’s a money quote: It’s not enough just to look for opportunities and innovations and new… Continue Reading

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Does marketing focus too much on campaigns?

Marketing and the over-focus on campaigns

“I don’t have time for that! We’re launching a new marketing campaign this week!” I’ve worked in a bunch of different marketing departments and capacities at companies in different industries and verticals, and I’ve always seen — especially from middle… Continue Reading