Business Is All About Individuals

Remember: business is still individual-to-individual

You know why, ultimately, business journalism and headlines like “74 percent of B2C consumers prefer this…” don’t have value? And you know why the ramp-up to “Big Data” and “data-based decision-making” will be hard for a lot of people? Here’s why: All of these arresting statistics about buyers represent buyer behavior on average.   Averages are great because they show us…

Social Media and Sales

Time to revisit the ol’ “social media doesn’t impact the bottom line” discussion

At most organizations, people eventually spend less time — and care less about — things that aren’t directly tied to “making money” or “hitting targets.” A major example of this is employee engagement; everyone preaches it as a core issue but, because it’s hard to directly tie it back to the bottom-line, everyone eventually ignores it/doesn’t follow up on it,…

Small Talk

Three ways to make small talk more meaningful

Small talk is everywhere. Like, everywhere. And if often involves our first interaction with a person — either a brand-new person, or our first interaction with a friend/acquaintance when we reconnect with them. The thing is, it typically doesn’t mean anything. It’s all just babbling brook sounds about the weather or how was your flight or how was…

Leadership and Different Ideas

The leadership parable of the roofer, the carpenter, and the inline skater

Most “leaders” at organizations: Don’t understand that organizational breakthroughs can come from anywhere Aren’t really that comfortable with ideas outside of their own This varies by organization, of course, but most managers/leaders I’ve worked with fall into those camps. If you don’t believe me, look at how promotions tend to work: the guys (mostly guys)…