As millennials move to cities and have kids, will soccer become popular in the U.S.?

US Soccer Popularity Millennials

Follow the bouncing ball here:

Alright, so track all that together and here’s what you get:

  • Young people are increasingly living in cities.
  • The MLS needs to put more franchises in cities.
  • Those young people will eventually have children.
  • They will follow soccer and perhaps also play it (possibly as an alternative to football).
  • If the city handles its association with soccer the right way, it will look like this:

And now, here we have a situation where maybe, just maybe, soccer becomes “the” sport for the new generation of America. A long shot? Perhaps. But as generational habits about where to reside start to shift, and attitudes on football start to shift, maybe soccer becomes as big here as it is in other parts of the world.

Ted Bauer