In some ways, on YouTube and Facebook, 2013 was the year of “The Harlem Shake.” Now we have some YouTube data from 2014, and the story is a smidge different.
This was the top trending video of the year:
(That’s essentially a Polish short horror film.)
The No. 1 music video was Katy Perry:
(This surprised me a little, as I thought it might be Taylor Swift — she was at No. 8 with “Shake It Off,” and 8 of the top 10 music videos in terms of trending/views were women. The lone holdouts were Enrique and Jason DeRulo.)
Here’s the overall YouTube Rewind — titled, somewhat annoyingly, “Turn Down For 2014.”
Some are claiming that was the best Rewind ever, and here’s a bit of context on how it was created:
How YouTube Crammed an Entire Year Into Its Epic ‘Rewind’ Video http://t.co/P1mYGyt0Cj #YouTubeRewind
— Deborah Lovegrove (@Ddlovegrove) December 9, 2014
Here’s a bunch of clips together — and, surprisingly, in a year with the World Cup and such feverish competition to brand/market the World Cup, only one World Cup video made the Rewind.