This headline might be 22% more effective than yours

Quickly, from the Buffer blog: back in late May, they ran two variants of the same headline on their blog. Here’s Headline A: “The Simple Test That Increased Our Referrals.” Here’s Headline B: “The Simple Test That Increased Our Referrals… Continue Reading


A completely unscientific look at Ross and Rachel, Danny and Mindy, Jess and Nick and the culture of will-they-or-won’t-they

Yesterday, The Guardian wrote this about The Mindy Project: The Mindy Project‘s Mindy and Danny are TV’s last romantic hope. There is no longer any great ‘will-they, won’t-they’ mystery, because they have (kissed on an airplane, which was amazing), and now they will. The final shot… Continue Reading

This is the time of the year that you probably hate Walter Afanasieff

“I don’t want a lot this Christmas…” Come on, sing it. You know all the words. You know you do. That song is almost 20 years old now (whoa) and it’s basically the last behemoth Christmas song out there, which is… Continue Reading