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Is Michael Jordan, Tiger Woods or soccer ultimately responsible for the best NIKE ad of all-time?

NIKE isn’t an official sponsor of the next two grand-scale global sporting events — the Winter Olympics, starting tonight, or the World Cup, starting this summer — but it’s really hard to talk about sports and marketing without talking about… Continue Reading

The world of infomercials is insanely interesting

I had insomnia for a while as a kid, so I spent some time watching infomercials. I didn’t really think about it a lot, but once in a while in my 20s I’d check out a few on YouTube, just… Continue Reading