Neymar

Only two of the world’s 10 most marketable soccer players are actually still in the World Cup

Posted on by Ted Bauer

There were no shortage of things written before the World Cup began about the marketing efforts therein, especially as relates to NIKE vs. Adidas. Here’s one I read on a plane in May, and here’s a recent goal-tracker for their… Continue Reading →

After Lionel Messi and Neymar, does anyone at the World Cup have more pressure than Manuel Neuer?

Posted on by Ted Bauer

Manuel Neuer, the German goalkeeper, had a pretty strong 2010 World Cup — really one of his only blemishes was that Puyol goal above, which ultimately sent Spain into the finals (where they won). Germany finished third. They’re coming back… Continue Reading →