Headline Writing

This headline might be 22% more effective than yours

Posted on by Ted Bauer

Quickly, from the Buffer blog: back in late May, they ran two variants of the same headline on their blog. Here’s Headline A: “The Simple Test That Increased Our Referrals.” Here’s Headline B: “The Simple Test That Increased Our Referrals… Continue Reading →

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How long should a Facebook post, a Twitter post, a headline, or an e-mail subject be if you’re looking for maximum engagement?

Posted on by Ted Bauer

You can read the full post with methodology and outbound links here, or check out this infographic for a condensed version: This is mostly designed for marketing through social media / web / e-mail, but I’d probably disagree on the… Continue Reading →