Social Media Analytics

14.7 million tweets were sent during the 2014 Oscars, mostly related to Gravity, Jennifer Lawrence, and Ellen’s best selfie of all-time

Posted on by Ted Bauer

If only Bradley's arm was longer. Best photo ever. #oscars pic.twitter.com/C9U5NOtGap — Ellen DeGeneres (@EllenDeGeneres) March 3, 2014 That shot above — which is pretty cool — did become the most-retweeted photo of all-time eventually: https://twitter.com/twitter/statuses/440340258140323842 Overall, during the time… Continue Reading →

Breathless business strategy analysis time: Why did Apple buy Topsy?

Posted on by Ted Bauer

That video above explains to you what Topsy basically does: it allows you to search through about 400 million tweets sent every day and figure out trends around them. Since Twitter’s biggest value is essentially that it can cover information… Continue Reading →