From a Fast Company profile of the venture capitalist (a female, no less!) who was behind Warby Parker, Birchbox, and others. Ahem:
“Most things that people want already exist, and with Amazon or eBay there is always someone who is willing to undercut your price,” she says. “But what does work is when a company focuses on delivering an amazing experience. This means having a high attention to detail around the product, thinking about how customers feel when they land on the homepage, considering what the package looks like when it arrives in the mail. I’m looking for companies that are set up to win on those levels.”
In other words?
- You don’t sell product. You sell a better version of the person buying it.
- Keep the interface simple and elegant.
- Embrace simplicity.