The value of protests in the algorithm age
Those 29 likes on your funny Instagram sign are not “fighting the establishment” just yet. Continue Reading
The simple lesson of Google and YouTube, Facebook and Instagram
Google bought YouTube for $1.65 billion in 2006. In 2014, YouTube alone will be responsible for about 20 percent of all digital ad revenue, top $1 billion in video ad revenue, and is quite possibly worth about $40 billion right now.… Continue Reading
National parks are still quite popular, via Facebook and rich people
Facebook did a year in review, as major websites are wanton to do, and they included a top 10 list of checked-in places in the United States. 3/10 of the list is national parks — Yosemite, Grand Canyon, and Yellowstone —… Continue Reading
Social engagement doesn’t matter. Stop measuring it.
As a drunk kid in Vegas once told me (read the post), “We don’t get paid in likes and clicks.” Continue Reading
Can you make money (revenue) off social media sites like Facebook, Twitter, Instagram, etc? And if you can’t, will social someday become a fad?
Let’s start with a couple of basics: Facebook and Twitter, the two behemoths in the general social media space right now (I’d classify Instagram as Facebook, and I might include YouTube as the third behemoth), are now both public companies.… Continue Reading
How long should a Facebook post, a Twitter post, a headline, or an e-mail subject be if you’re looking for maximum engagement?
You can read the full post with methodology and outbound links here, or check out this infographic for a condensed version: This is mostly designed for marketing through social media / web / e-mail, but I’d probably disagree on the… Continue Reading
Google Zeitgeist: Paul Walker, Cory Monteith, Aaron Hernandez, Travyon Martin and more confirm we’re really into death and bad things
I’m obsessed with Google Zeitgeist. Think about this: the site may be responsible for 100 billion searches per month. As a result, any snapshot data it gives you on a year has to be somewhat interesting, no? Here’s a good rundown of some… Continue Reading
They apparently love tagging pictures on Instagram in Bangkok
More fun with 2013 trends: this time, Instagram released its top geo-tagged locations of 2013. In the top 10 are some places you’d expect — Times Square, both Disneyland and Disney World, and the Bellagio Fountains in Las Vegas. But none of… Continue Reading